Search Engine Optimization or SEO is a strategy used to improve your website's search rankings. It is a methodology used to target and reach the audience or customers that you really want. However, SEO is not for the faint of heart! It requires much time and a lot of hard work. That being said, this is the reason why most brands would benefit from working with an SEO consultant.

What is a Search Engine

The basic concept of a search engine is this-a person types a word or phrase into a search box and click a button and after within a few seconds, hundreds or thousands of references (depending on the world or phrase searched) will appear for you to click on. A search engine is simply a piece of software that uses algorithms to find and collect information about searched web pages. The process of collecting this information about web pages is performed by and agent known as a crawler, spider or robot. These crawlers looks at every single URL on the Web and collects key phrases and words on each page. The number of sites exceeds 100's of millions-this is an overwhelming amount of data.

How SEO Works

Search Engine Optimization is the science of customizing elements of your website to achieve the best possible search engine ranking. This might sound like a simple process but don't be fooled! There are many external and internal elements of any given site that affects the way that particular site is ranked in any given search. Ideally you want your brand's website to stand out in the crowd which means ideally, it should be listed in the first two to three pages. Get to know how seo asheville nc will help you to achieve this.

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